Liz Salway
Principal, Business Consulting @EPAM Systems
Signup · Get unlimited contacts
WORK HISTORY
Principal, Business Consulting @EPAM Systems
London, GB
Providing AI and GENAI solutions consulting to global brands to drive disruptive digital transformation that propels business forward.
EDUCATION
The London School of Economics and Political Science (LSE)
MBA Essentials, Business Administration and Management, General
Saïd Business School, University of Oxford
Women's Leadership
Limerick Institute of Technology
BA (Hons), Fashion/Apparel Design
SKILLS
ABOUT LIZ SALWAY
I’m a global marketing and media transformation leader with 20+ years of full-funnel experience spanning CPGs, agencies, tech platforms, and media owners. I build and scale data-driven, AI/ML-powered marketing ecosystems that don’t just keep up—they set the pace.Currently at Empathy Lab by EPAM, I partner with some of the world’s biggest brands to reimagine how marketing operates—from cloud-based media planning to value-driving digital transformation. Previously, I led global initiatives at Nestlé, unifying media, data, and technology to unlock measurable growth.🧠 I thrive at the intersection of innovation and integration:BuildingAI/ML media solutions in Google CloudDelivering global transformation roadmap to boost CPG NSVIntegrated retail media with trade ops for a unified consumer experienceSpearheaded DCO adoption, CRM-to-ad platform connections, and audience-first strategies at scale I\'ve guided powerhouse brands—Nike, Rolex, American Express, Unilever—through digital in-housing, programmatic maturity, and performance marketing evolution.🧭 A proven change agent, cross-functional leader, and cultural chameleon, I don’t just talk transformation—I deliver it, globally.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.