Liz Harrison

Head of Marketing @Fluid Commerce

Manchester, GB

Driving comprehensive marketing strategies to drive brand awareness, client acquisition and revenue growth. Overseeing planning and implementation of marketing campaigns across digital, social media, email, events, content and offline channels- Spearheaded brand awareness and reputation initiatives through strategic marketing campaigns, leveraging events, content marketing, email, PR, PPC and social media- Strengthened stakeholder relationships with clients and partners, increasing referrals through delivery of whitepapers, events, webinars and winning awards - Enhanced the user experience and crafted compelling content for the Fluid website, leading to a significant increase in visitors and the conversion rate- Implemented targeted PR strategies, securing multiple of media coverage in prominent publications, expanding brand visibility on and off line- Devised and managed an effective email marketing strategy, expanding contact base and newsletter engagement- Demonstrated effective management by guiding senior leadership, external agencies, and staff towards high-impact marketing strategies

News Associates Manchester

NCTJ, Journalism

Newcastle University

Bachelor of Arts - BA, History

The Royal Central School of Speech and Drama

Master of Arts - MA, Acting