Liz Kincheloe
Senior Membership Marketing Manager @Trout Unlimited
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WORK HISTORY
Senior Membership Marketing Manager @Trout Unlimited
Direct Mail Acquisition Consultant• Supporting membership and development teams with implementation of direct mail acquisition program to drive new donor growth• Managing campaign budgeting, including expense tracking, forecasting, and reconciliation to ensure financial accuracy and efficiency• Developing and executing audience segmentation strategies to improve acquisition performance and long-term donor value• Overseeing project management of acquisition campaigns, coordinating timelines, vendors, and internal stakeholders• Preparing and delivering performance reports, providing insights and recommendations to optimize results• Assisting in building a sustainable acquisition framework to strengthen the organization’s donor pipeline
EDUCATION
MEDDIC Academy
Introduction to MEDDIC
Radford University
BA, Psychology
ABOUT LIZ KINCHELOE
With nearly 30 years of experience in fundraising, marketing, and membership engagement in the nonprofit sector, I have successfully managed client relationships and delivered strategic solutions that exceed expectations. My ability to identify areas of opportunity and implement targeted strategies has led to increased client satisfaction and revenue growth. I thrive under pressure and am motivated by achieving substantial results.I have also developed my sales expertise by driving new business within the nonprofit sector. I am skilled in utilizing multi-channel prospecting and have a proven track record of closing sales opportunities through trust-based communication. My ability to engage with C-suite leaders has fostered valuable partnerships that contribute to organizational success.At my core, my program and project management skills provide me with a deep understanding of membership retention and engagement strategies. I have effectively developed and implemented innovative initiatives within online communities, resulting in increased member interaction and satisfaction.
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