Liz Edwards
Manager, Content Strategy @Emerge
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WORK HISTORY
Manager, Content Strategy @Emerge
Houston, TX, US
As EMERGE\'s first communications director, I am responsible for enhancing and optimizing its communications infrastructure and developing innovative messaging strategies to build awareness and support among a diverse audience of stakeholders. This includes- In partnership with key leadership, developing and executing EMERGE\'s external communications strategy, goals, and tactics- Designing, writing, and producing annual reports, a quarterly newsletter, social media posts, blog posts, press releases and other content for development campaigns- Maintaining and updating EMERGE\'s website, including creating new page and adding new photos and videos- Overseeing EMERGE\'s rebranding process, including a redesign of its website, and managing relationship with communications consultants- Cultivating and managing relationships with key reporters and outlets that cover higher education
EDUCATION
Northwestern University
BSJ
Houston Baptist University
Master of Education - MEd
ABOUT LIZ EDWARDS
I am a creative and collaborative nonprofit marketing and communications professional who combines a heart for social justice and community organizing with a passion for using storytelling to build a more just, inclusive, and equitable society. I am adept at writing and editing, graphic design, developing and maintaining relationships with reporters, and helping to design and execute comprehensive strategic communications programs. Nearly 10 years of journalism experience and a master\'s degree in education have given me a unique ability to distill complicated information in a compelling and succinct way and to craft stories and graphic designs that move people to action across an array of platforms. As EMERGE\'s first and only full-time marketing and communications professional, I led a comprehensive brand refresh and website redesign project that elevated the organization\'s presence as a national thought leader in the college access space. I also designed, managed, and implemented digital marketing campaigns with a focus on audience growth, community building and providing actionable information to our students, district and university partners, and philanthropic supporters. I was also responsible for developing, designing, and producing key communications products, such as quarterly newsletters, an annual report, press releases, and donor communications.
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