Livia Oliveira
Global Brand Director @Wolfson Group
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WORK HISTORY
Global Brand Director @Wolfson Group
GB
Senior leadership role with MD-level accountability for a 17-brand international portfolio, spanning beauty, wellness and FMCG- Own and lead end-to-end commercial and brand strategy across a £50m annual turnover portfolio, partnering with Finance to drive sustainable EBITDA growth- Full accountability across brand, marketing, e-commerce, retail partnerships, product innovation and commercial performance- Led portfolio-wide brand repositioning, creating clear brand architecture and differentiated market positioning across 17 brands- Delivered multiple new product launches (2024/2025/2026), from concept to commercialisation- Reviewed and optimise all P&L lines, improving gross margin, fulfilment efficiency and distribution costs- Built and executed corporate growth strategy to support investment readiness and new client acquisition- Led OOH, PR, influencer and partnership strategy to accelerate brand awareness and customer acquisition- Act as senior leadership voice across cross-functional teams
EDUCATION
Unifesp - Universidade Federal de São Paulo
Bachelor of Science - BS, Pharmacy and Biochemistry
ESPM Escola Superior de Propaganda e Marketing
Post Graduated course, OTC pharmaceutical market
SKILLS
ABOUT LIVIA OLIVEIRA
Commercially driven Managing Director / Brand & Growth Leader with 12+ years’ experience building, scaling and leading multi-brand portfolios across beauty, wellness and FMCG, with full accountability for P&L, growth strategy, brand equity, innovation and go-to-market execution.Proven track record managing £25m–£250m revenue portfolios, launching high-growth brands, optimising EBITDA, and leading cross-functional teams across marketing, ecommerce, commercial, supply chain and finance. Experienced in private-equity-backed environments, corporate strategy, and investor-facing leadership.Fluent in English and Portuguese; conversational Spanish.CORE LEADERSHIP CAPABILITIES- Managing Director / General Management- Full P&L Ownership (£25m–£250m portfolios)- Multi-Brand & Portfolio Strategy- Brand, Growth & Commercial Strategy- EBITDA & Cost Optimisation- Product Innovation & NPD Governance- DTC, Retail & Wholesale Channels- Investor, Board & Senior Stakeholder Leadership- International Market Expansion
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