Lissette Edward Copperi

Senior Manager, Marketing @Dynacare

Brampton, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Senior Manager, Marketing @Dynacare

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EDUCATION

N/A

University of Havana

Bachelor of Arts (B.A.), English Language and Literature/Letters

1996 — 1997

International School of Business Administration - ESEM

MBA, Business Administration & Marketing

SKILLS

LeadershipMarketing CommunicationsLead GenerationBrand ManagementCross-Functional Team LeadershipNew MediaMarketing StrategyDirect MarketingCorporate CommunicationsCustomer Relationship Management (Crm)MarketingSocial Media MarketingMarketing ManagementEmail MarketingBrand DevelopmentManagementAdvertisingNew Business DevelopmentBudgetsCrmStrategyStrategic PlanningDigital MarketingSalesEvent ManagementMarketing Project ManagementCopywritingStrategic CommunicationsProject ManagementMarketing Campaign FulfillmentEntrepreneurshipMobile MarketingSocial MediaCreative DirectionMarketing Communications PlanningPublic RelationsMedia Relations

ABOUT LISSETTE EDWARD COPPERI

Accomplished marketing communications leader recognized for her ability to drive complex marketing initiatives and enterprise-wide projects from the intersection of brand management, customer experience and digital transformation. With 15+ years of experience, and diverse exposure to B2B and B2C environments, Lissette drives well-rounded marketing initiatives and direct-to-consumer solutions that yield high growth and elevate brand visibility.SUMMARY OF SKILLSBrand strategy/management - Marketing strategy, planning and managementDigital marketing - Integrated marketing communications (internal + external)Creative development - Content developmentSEO/SEM - Social media marketingPublic and media relations management - CRM managementCreative team leadership - Print production management Media buy/planning - Advertising strategy, planning and management Product launch management - Conference & event managementDevelopment of sales support tools - Demand generationDigital portal design - Mobile application designWebsite management - eCommerceCustomer experience designMarketing campaign management - Promotional campaign managementVisual merchandising - Change management communications

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Lissette Edward Copperi — Senior Manager, Marketing at Dynacare in Brampton, ON, CA | Unifers