Lissette Aliaga
Marketing & Communications Strategist @Utah Pride Center
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WORK HISTORY
Marketing & Communications Strategist @Utah Pride Center
Salt Lake City, UT, US
Lead brand, marketing, and communications strategy for a statewide nonprofit serving Utah’s LGBTQ+ community.Responsible for brand positioning, integrated marketing campaigns, social media strategy and content direction, press communications, and cross-functional collaboration with executive leadership.Serve as lead point of contact for sponsorships, while introducing clearer tracking systems, structured workflows, and funnel-based engagement processes to strengthen sponsor cultivation and overall sustainability.
EDUCATION
Labratory Institute of Merchandising
B.B.A. - Magna Cum Laude, Business Administration & Marketing
SKILLS
ABOUT LISSETTE ALIAGA
I’m an independent Brand Strategist with more than 20 years of experience helping organizations clarify who they are, how they show up, and how they grow.Through F.A.M.F, I support organizations at the intersection of culture, community, and commerce — strengthening positioning, aligning marketing and communications, and building foundations for sustainable growth.My work spans mission-driven nonprofits, cultural initiatives, and emerging brands, with engagements tailored to each organization’s stage and capacity.I’m especially drawn to cultural initiatives, emerging brands where values and visibility are equally important, and partnering with leaders who value thoughtful strategy, strong storytelling, and long-term sustainability over quick wins.
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