Lisette Sanfilipo

WORK HISTORY

EDUCATION

ABOUT LISETTE SANFILIPO

I am an accomplished marketer with extensive experience implementing winning marketing strategies that ignite revenue growth. I am creative at heart, with a love for ideation and always laser focused on business and financial objectives. My track record of consistently delivering on strategy, on time and on objective is attributed to effectively leading direct and cross-functional teams, and coming up with creative solutions to business problems. My marketing background is complemented by experience in enterprise sales, enabling me to bridge the gap between marketing and the field. I am driven by the journey from concept to results and leading teams to achieve one collective goal. I have held multiple roles, in varying marketing capacities with my skill set concentrated in the following areas: Product Marketing - Leading offer concept development - Conducting market research (qualitative, quantitative, competitive)- Developing positioning and messaging - Go-to-market planning - Sales enablement and Channel Marketing (call center, field sales, retail), training, and field execution Marketing Strategy Development and Execution Leading teams in developing marketing plans and brand initiatives including- Driving organic growth and stimulating demand (leads, calls, online, retail)- Messaging and creative strategy - Customer Loyalty and Retention - Field Marketing Strategy, Planning and Execution - Up-sell strategy - Orchestrating the right blend of marketing tactics - Planning customer engagement opportunities (events, local activation)- Developing social media and public relations strategy Key Accomplishments - Developed marketing strategies, in an underperforming market, that resulted in record revenue of $1 billion and 44.6% product penetration growth- Increased sales by 35% by leading the market launch of a new product offer- Retained 4k customers and achieved the highest retention rate nationwide- Improved sales by 45% with the launch of a customer testimonial campaign- Ranked 3rd nationwide for net billed revenue growth by upselling into client base and increasing loyalty- Increased upgrades by 77%, year over year, by developing and executing upsell marketing plan- Drove positive earned media coverage from 6% to 84% with public relations strategy- Led team in creating a custom networking solution that secured a $3.6 million contract- Launched a Telly Award winning employee testimonial campaign.