Liseth Sierra Vitola
Ecommerce Marketing Manager @Vertical Supply Group
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WORK HISTORY
Ecommerce Marketing Manager @Vertical Supply Group
Mississauga, ON, CA
EDUCATION
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Certificate, Graphic Design
Universidad del Sinu
Certificate of Completion, Human Resources Management and Services
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Course Completion, CMKT 100 Principles of Marketing
Toronto Metropolitan University
Master of Digital Media
Universidad de Cartagena - Colombia
Certificate of Completion, Quality Integrated Systems
Toronto Metropolitan University
Certificate, Human Resources Management and Services
Universidad de Cartagena - Colombia
Bachelor of Science (B.Sc.), Economics
SKILLS
ABOUT LISETH SIERRA VITOLA
Vertical Supply Group benefits from over four years of strategic marketing leadership in e-commerce, leveraging expertise in SEO, SEM, and performance analytics to drive sales growth and optimize digital campaigns. The team has developed and executed multi-channel strategies, including Meta and Google Ads, while prioritizing data-driven decision-making and audience segmentation to enhance ROI and user experience. By integrating tools like Semrush, Klaviyo, and Google Analytics, the organization continues to refine lifecycle marketing strategies and uncover new business opportunities. A collaborative approach fosters alignment with organizational goals, while ethical decision-making and sustainability remain integral to advancing scalable business growth in a competitive digital landscape.
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