Lisa Torry

Vice President Client Service @Mark Iv

Burlington, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2020 — Present

Vice President Client Service @Mark Iv

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CA

Reporting to the President, I am responsible for leading the Client Service team at this integrated shopper agency specializing in the creative development and end-to-end execution of shopper, brand, trade, and corporate programs for tier one food and CPG brand owners. Responsibilities + Accomplishments: • Securing, maintaining, and developing c-suite relationships across all client businesses & organizations• Responsible for building, mentoring, managing, and retaining a team of 18 client-centric service professionals• As a member of the leadership team, I manage the fundamentals of agency business including business planning, forecasting, and review of monthly financial targets and analytics to drive sales growth and enhanced profitability• Identifying growth opportunities and providing strategic leadership on corporate and high-profile client initiatives• Ensuring the team acts as a direct extension of client marketing, sales, and operations teams, to seamlessly collaborate with all key stakeholders to deliver unmatched cost efficiency and speed to market

EDUCATION

1995 — 1997

University of Guelph

Master of Business Administration (M.B.A.)

1990 — 1994

University of Guelph

Bachelor of Commerce (B.Com.)

SKILLS

Digital MarketingShopper MarketingMarketing ResearchPackaging DesignEmail MarketingMarketing ManagementBrand DevelopmentBranding & IdentityArt DirectionStrategic PlanningCustomer InsightManagementCreative StrategyBrand ArchitectureVisual MerchandisingConcept DevelopmentLong Term Relationship BuildingCustomer Relationship Management (Crm)B2b MarketingDirect MarketingConsumer InsightsIntegrated MarketingBrand ManagementCreative Concept DesignIntegrated Marketing Communications PlanningMarketing CommunicationsMerchandisingRetailPackagingMarketingSalesGraphic DesignStrategyMarketing StrategyCustomer EngagementCorporate BrandingBrandingCreative DirectionRetail DesignAdvertising

ABOUT LISA TORRY

A senior marketing executive with extensive brand building experience, I have successfully developed, launched and stewarded some of Canada\'s most beloved brands. An entrepreneur at heart, I believe that every consumer, marketing and creative challenge is an opportunity to move your business forward, while also being responsible to the bottom-line. Driven by a passion to always do the right thing, I am a trustworthy and dependable leader who believes that great people working collaboratively in a supportive environment can achieve pretty much anything.

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Lisa Torry — Vice President Client Service at Mark Iv in Burlington, ON, CA | Unifers