Lisa Rossignol

Export Marketing Manager @Cafés Richard

Paris, FR

Development and implementation of international marketing strategy across 40+ countries- Oversight of product adaptation and new product launches in international markets- Management of strategic relationships with area managers and key international distributors- Analysis of commercial performance and formulation of strategic recommendations- Supervision of multichannel digital communication and development of marketing tools- Coordination of international events and opening of promotional showrooms- Harmonization and strengthening of brand image on a global scale- Conduct of market research and competitive intelligence to identify growth opportunities- Optimization of price positioning and margin management across different markets- Ensuring product compliance with local regulations and quality standards

Justus Liebig University Giessen

Year abroad - Erasmus+, Applied Foreign Languages

Sorbonne Université

Master 2 (M2), International Business & Management

Université Paris Nanterre

Applied Foreign Languages, English/German - Media & Communication