Lisa Schmidl
Head of Marketing @GAIA
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WORK HISTORY
Head of Marketing @GAIA
Schmidgaden, DE
EDUCATION
Johann-Andreas-Schmeller Gymnasium Nabburg
A levels, Economics and French
Haute École de la ville de Liège
Controlling, Accounting, Public Relations
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor’s Degree, Handel / Vertriebsmanagement
SKILLS
ABOUT LISA SCHMIDL
After finishing my studies in business economics I started working for Witt Gruppe as a marketing manager. I was responsible for all marketing activities on the dutch market, such as customer acquisition, marketing strategy development and all online marketing activities.In my first B2B Marketing role at Miller Heiman Group I supported the implementation of Marketo and the establishment of an efficient lead generation process. I was also responsible for the creation, implementation and analysis of all campaigns in the European market in close cooperation with corporate marketing. I successfully managed to align the different online and offline marketing channels, such as social media, search engine marketing, email marketing, influencer marketing and many more. I also successfully supported the management in planning and executing international events - this included the implementation of an event app.In March 2019 I joined the Demand Generation Team and since then have been responsible for the implementation and analysis of all global campaigns. Above all, I expanded my knowledge in the MarTech area and successfully completed the certification as Marketo Certified Expert. I also worked on the implementation of a global reporting and analytics process across all channels to measure the success / ROI of demand generation activities.Since November 2019 the Miller Heiman Group ist part of Korn Ferry, where supported the Strategic Marketing in analyzing and shaping the customer journey. The first bigger project included the definition and elaboration of buyer personas in order to better customize and personalize campaigns.Now I am part of GAIA – the world’s leader in digital therapeutics. In my role as Marketing Automation Manager I was supporting the sales team in creating a sustainable lead pipline by developing targeting and automized campaigns to attract leads. Since December 2022 I took on the role as the Head of Marketing. I drive strategic marketing efforts for DTx in both B2B and B2C realms. My responsibilities include establishing efficient marketing and sales processes through CRM and Marketing Automation Software, as well as leveraging data and analytics for continuous optimization.#diga #digitaltherapeutics #digitalhealth
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