Lisa Madison
Marketing Director @Illuminate Film Festival
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WORK HISTORY
Marketing Director @Illuminate Film Festival
Santa Barbara, CA, US
Oversee all aspects of marketing for ILLUMINATE Film Festival, including social media, public relations, advertising, publications, and outreach. Develop and execute a strategic marketing plan to increase brand visibility, drive ticket sales, and expand audience engagement for both the in-person and virtual festivals.Key responsibilities: • Leading and supervising the marketing team, including social media coordinators, PR specialists, and outreach volunteers. • Developing and implementing targeted marketing campaigns for festival passes, film screenings, and special events. • Overseeing advertising strategies, including digital (Google Ads, Facebook Ads), regional, and national placements. • Managing public relations efforts, including press outreach, media partnerships, and securing coverage in major publications. • Overseeing the creation and distribution of festival publications, newsletters, and promotional materials. • Collaborating with the Executive and Artistic Directors on branding, messaging, and audience engagement strategies. • Expanding partnerships with organizations, sponsors, and industry stakeholders to leverage promotional reach. • Tracking and analyzing marketing performance, optimizing campaigns for higher conversion rates. • Managing festival website updates, content marketing initiatives, and email marketing campaigns. • Executing creative promotional strategies, including influencer partnerships and experiential marketing activations. • Preparing post-festival reports analyzing marketing effectiveness, audience growth, and campaign performance.
EDUCATION
Wheaton College Massachusetts
Bachelor's degree
Wheaton College Massachusetts
BA, English, Concentration in Modern & Contemporary Culture & Media
The New School
MA, Media Studies, Documentary Film
SKILLS
ABOUT LISA MADISON
Strategic, results-driven leader with over 15 years of experience in nonprofit and social impact sectors, specializing in managing complex operations, donor engagement, and high-profile projects. Born and raised in rural New Mexico, I bring a deep understanding of the challenges facing underserved communities. As Co-Founder of Mango Moon Media, I have guided purpose-driven initiatives, emphasizing storytelling, operational efficiency, and inclusive team management to achieve mission-driven goals. Proven expertise in leveraging strategic campaigns to inspire giving, foster long-term partnerships, and amplify impact through innovative approaches in film production, nonprofit leadership, and social advocacy. Adept at aligning organizational objectives with actionable strategies to drive sustainable funding and measurable outcomes.Specialties: Documentary filmmaking, Interviewing, Film Production, Videography, Editing, Storytelling, Online Organizing, Grassroots Film DistributionTechnical Skills• Design/Web: Dreamweaver, Photoshop, HTML, InDesign• Video Editing: Final Cut Pro, Premiere Pro, After Effects, Color, Motion, Quicktime, ProTools, Plural Eyes, Compressor, Encore• Development/Project Management: MS Office, Basecamp, Capsule CRM• Content Management Systems: Wordpress, SquareSpace, Salsa, NationBuilder• A/V Equipment: Canon 5D Mark II & DVX100B, TASCAM, Lowel Lighting, Kino Flo Lighting
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