Lisa Dalligna
Worldwide Image Events Director Prada Miu Miu @Prada Group
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WORK HISTORY
Worldwide Image Events Director Prada Miu Miu @Prada Group
Milan, IT
Leading the HQ global image events structure to coordinate all brand/ corporate events and fashion shows for Prada and Miu Miu, at worldwide level- Strategic planning, development and rollout supervision of all the projects as per the global brand communication tactics and standards- Building a brand consistent event plans based on markets trends and cultural context- Design and manage extensive event formats to be carried on global scale- Exploit each project’s local execution in function of the brand awareness and business effectiveness- Department’s investment budget strategy.
EDUCATION
IED Communication- European Institute of Design
Bachelor's degree, Business Communication and Public Relations
SKILLS
ABOUT LISA DALLIGNA
360° Marketing and Communication strategic thinking to support the business and drive brand awareness in main fashion markets. Global project director: strategy, briefing, creative process, negotiation, rollout and execution, results report. Interpersonal approach: stakeholder management up to and including board level, talents, consultants and supplier’s coordination.Highly developed skills in: International Events (Fashion shows, Retail store openings, Brand special initiatives and Campaigns activation) – Trade and Retail Activities – Sponsorships/ Co-Branding – Creative Services and Production.
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