Youna Lavital
Miu Miu Regional Retail Events Manager @Prada Group
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WORK HISTORY
Miu Miu Regional Retail Events Manager @Prada Group
Ville de Paris, FR
Rollout of innovative retail events across all Northern Europe, France & Monaco, and Central Europe stores, tailoring activities to each market & boutique, to boost brand awareness, sales, and customer engagement- Management of a team of 2 Event Managers, providing strategic guidance and ensuring seamless execution of all event activities- Orchestration of the execution of in-store and consumer-facing events, ensuring alignment with budgets, ROI targets, and delivering exceptional client experiences- Close collaboration with CRM and Communication teams to develop unified strategies, crafting compelling event formats that foster lasting customer relationships- Annual management of event budgets aligned with corporate objectives and regional social calendars, optimizing investments for maximum impact- Building relationships with external suppliers and partners through strategic negotiation and quality oversight, ensuring excellence in execution- Coordination of cross-functional efforts with local & HQ teams for smooth planning and implementation of events, from conception to delivery- Lead of end-to-end event planning: defining formats, selecting locations, coordinating talents, catering, logistics, security, PR, and on-site fittings, etc- Delivery of comprehensive post-event analysis, including qualitative insights and quantitative ROI metrics, to inform future strategies- Market and competitor analysis to stay ahead of trends and refine event initiatives.
EDUCATION
Paris School of Business
Master's degree, Management du Luxe M2
Griffith University
Bachelor's degree, Commerce international
ABOUT YOUNA LAVITAL
Miu Miu Regional Retail Events Manager - France, Northern & Central Europe
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