Lisa Wrake
Group Creative Director @TBA. Group
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WORK HISTORY
Group Creative Director @TBA. Group
EDUCATION
MiniMBA
Brand management
Coleg si gar
Foundation in Art & Design
University of Westminster
Master’s Degree
Coleg Ceredigion
Art Foundation
Camarthan College Of Art
Foundation Course in Art & Design
MiniMBA
Branding
SKILLS
ABOUT LISA WRAKE
As Group Creative Director at TBA Group, I lead creative across Sport, Brands and Entertainment, shaping standards, structure and strategic output across multiple studios. I build performance driven creative organisations.My focus is to- Elevate creative and protect idea integrity from execution to delivery - Build senior teams that scale without losing edge- Align creativity with commercial performance- Embed audience-led thinking across teams and marketsI believe creative is not decoration, but a lever for growth, reputation and cultural relevance.I’m interested in building global creative ecosystems where teams thrive and clients see measurable value.
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