Lisa Summerscales
Director @Mclaren&co
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WORK HISTORY
Director @Mclaren&co
Leeds, GB
If you don’t know your audience, what you offer to make their lives better, and how to communicate to get them on board, you risk confusing people – leading to missed opportunities and damaged credibility.With over 20 years of marketing and communications experience, I provide a hands-on service specialising in prioritising thoughtful strategy and clear storytelling before you spend a penny on tactics.I focus on clarifying your target audience and how you talk to them. I\'ll help create your marketing and communications strategy, setting goals aligning with your overall objectives. I\'ll define your business purpose, brand personality, vision, mission and values - writing convincing messages that engage people.Once we have a solid plan and narrative in place, I\'ll help you build strong marketing and communications foundations, like an engaging website, a brand identity that people remember, and a communications plan to get people on board. You\'ll get a director-level service, helping you to reach and connect with the right audience, establishing trust and credibility and positioning you as the ideal solution to their problems. With sales and revenues flying high and smooth project delivery - your marketing and communications will be one less thing for you to worry about.
EDUCATION
Bradford College
CIM Professional Postgraduate Diploma, Marketing
University of Birmingham
BSc (Hons) Class I, Sport & Exercise Sciences
Bradford College
CIM Professional Diploma, Marketing
SKILLS
ABOUT LISA SUMMERSCALES
I help businesses get their website or rebrand done properly, by putting strategy first and doing ALL the right things, in the right order.Too often, businesses jump into design or development without the clarity they need. The result? A site that doesn’t convert, a brand that doesn’t connect, or messaging that misses the mark.I guide clients through the strategy and structure behind high-performing brands and websites, so that when they launch, they work.My focus is on B2B and professional service companies who want to reposition, rebrand or get their website right. Whether you’re a business owner, a creative partner, or a developer needing a strategic lead, I’ll give you the clarity, structure and messaging to make the project a success.WHAT I OFFER: The Playbook (Brand & Messaging Strategy):Work out what your business needs to say, who you\'re talking to, and how to come across. Strategy, messaging, audience insight and brand proposition. The Brand (Visual Identity):If your current identity doesn’t reflect your business, we’ll reshape how you look, sound and feel; with expert design and clear guidelines. The Website (Strategy, SEO, Content, Design, Build, Imagery):Page-by-page content and structure, built around SEO, UX, and what your audience needs to see and hear.WITH THE RIGHT BRAND & WEBSITE: Your message is clear The right customers \"get it\" straight away You stand out from the competition Your website brings in better leads You attract better employees and motivate your teamWHY WORK WITH ME?My corporate spiel is that I’ve spent over 20 years in marketing leadership roles, working with, and for, global businesses. But honestly? I’m happiest helping brilliant businesses figure out how to tell their story, present themselves well, and make their website actually do something.I’m friendly, detail-obsessed, and genuinely care about getting it right.GET IN TOUCHLet’s have a chat and make sure your next brand or website project is the one that finally w••••••••@mclarenandco.comcalendly.com/lisa-summerscales
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