Lisa Gruber
Team Lead Product Marketing @TeamViewer
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WORK HISTORY
Team Lead Product Marketing @TeamViewer
Bremen, DE
Leading GTM readiness across EMEA, Americas, and APAC, driving cross-functional alignment (product, demand gen, sales) to ensure consistent messaging and impactful launches; additionally supported high-visibility awareness initiatives through brand and sports partnerships.Heading a team of senior and junior product marketers overseeing six enterprise B2B product lines, contributing to TeamViewer’s reported €151 million enterprise ARR in 2024 with a 24% YoY growth.Collaborating closely with analyst relations to strengthen market positioning; a key 2025 milestone: Owned product line recognized as the only “Best in Class” Connected Worker platform in PAC Radar’s Industrial AR matrix.Orchestrate and align joint messaging and value propositions with strategic partners including SAP, Manhattan Associates, and Siemens, ensuring cohesive positioning across partner initiatives. Introduced a scalable messaging and positioning framework adopted across global marketing teams, along with data-driven testing and iteration processes to continuously optimize product messaging.Standardized global product and release marketing processes, significantly improving production efficiency and cross-functional alignment.
EDUCATION
University of Bremen
Bachelor of Arts - BA, Kulturwissenschaft
University of Bremen
Master of Arts - MA, Medienkultur
ABOUT LISA GRUBER
I am passionate about good communication, clear messages, and driving value for customers.
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