Lisa Parrelli
Category Manager, East Region @The Marzetti Company
Signup · Get unlimited contacts
WORK HISTORY
Category Manager, East Region @The Marzetti Company
US
EDUCATION
Fairfield University
MBA, Marketing
Fairfield University
BS, Accounting and Marketing
SKILLS
ABOUT LISA PARRELLI
Highly accomplished business professional with 25+ years of experience in Category Management, Finance, Sales, Shopper Marketing, Shopper Insights at several of the world\'s top CPG companies. Extremely strong analytical skills coupled with a strong affinity for turning data into objective and actionable insights and recommendations for driving growth. My unique and action-oriented perspective on driving Category DSMP growth is a result of my well-rounded education and experience portfolio.Specialties: Customer Facing Category Management, Shopper Marketing, Shopper Insights, Promotional Execution and Post-Analysis, Project Management, Shopper Loyalty Data Analysis, Executive Presentation Preparation and Delivery, Broker and Media Agency Management, Financial Analysis, Budget Planning, ROI AnalysesSystem Expertise: Proficient in Nielsen AOD & Panel, Circana Unify POS & Panel, EYC, AIMIA, Numerator Insights, Numerator Promo Intel, Tableau, TABS, Customer-Specific POS databases, Pricing & Assortment Optimization Tools, SAP, Syndigo, Kantar, Mintel, Microsoft Office Suite
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.