Lisa Parker

Group Marketing Manager @Simpsinns

Irvine, GB

Responsible for developing and executing SimpsInns marketing and PR strategy in close collaboration with sales, hotel operations, external agencies and partners in order to generate awareness, engagement and maximise revenue.Overall responsibility for marketing our award winning hotels, restaurants, bars, golf, spa and leisure including The Gailes Hotel & Spa, Gailes Golf:Leisure, The Waterside Hotel, The Loans Inn and Si Ayrshire. • Management of all aspects of communication and marketing strategy including promotional activity, email, PPC, partnerships, media relations, social media, CRM, broadcast, online and print.• Content development of all SimpsInns online channels, including brand and individual hotel websites, social channels and third-party sites in order to increase visitors and maintain coherent brand image and messaging• Identifying commercial initiatives and opportunities to drive exposure and increase bookings for the hotels, restaurants and leisure• Responsible for planning, production and execution of marketing campaigns • Continuously evaluating campaign performance, advertising, teams, processes, and agency resources to ensure quality, timely and efficient delivery of campaigns• Developing and maintaining the content and image strategy for the brand and individual hotels based on key marketing strategies• Ensuring the overall content strategy and distribution is tied into the social media strategy and CRM, ensuring that digital content is fresh, engaging and reflective of brand activities

University of Strathclyde

BA (Hons) 2:1, Marketing & French