Lisa Meynet
Global Category Manager - Social Media Marketing @Amazon
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WORK HISTORY
Global Category Manager - Social Media Marketing @Amazon
Lead global strategy and commercial partnerships across Social and Marketing Performance categories — including social agencies (community management & editorial), influencers and brand partnerships, paid social, display, performance marketing, and app amplification — supporting all Lines of Business, with primary focus on Prime Video and Amazon Music.Act as a key business partner to marketing and commercial leadership globally.• Build and manage strong relationships with C-suite and senior stakeholders to align priorities and enable strategic initiatives• Provide portfolio-level performance intelligence, uncovering scalable growth opportunities and optimizing value across global investments• Identify high-potential partners and emerging market opportunities to maximize value and enhance performance outcomes• Conduct structured needs assessments, challenge briefs, and guide internal teams toward optimal commercial solutions• Negotiate commercial terms and manage end-to-end engagements with global partners• Strengthen supplier performance, governance, and operational reliability through KPI-driven frameworks
EDUCATION
University of Newcastle
Master of Business Administration - MBA, International Business
Sup de Pub
Advanced Technician's Degree, Marketing Et Communication
SKEMA Business School
L1
KEDGE Business School
Master's degree, Purchasing, Procurement/Acquisitions and Contracts Management
SKILLS
ABOUT LISA MEYNET
Global Category Manager
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