Lisa Labrado

Director of Marketing and Public Relations Director of Public Relations @Paul Taylor Dance Company

Brooklyn, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2009 — Present

Director of Marketing and Public Relations Director of Public Relations @Paul Taylor Dance Company

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New York, NY, US

Optimized all integrated marketing, public relations, and social media campaigns for the Artistic Director, the Foundation, Paul Taylor American Modern Dance, the main Company, Taylor 2, and The Taylor School. Designed marketing policies and communicated those policies to the entire organization. Supported Organization and Board retreats to create the organization\'s strategic planning and execute the communications portion of the plan. • Supervised best-in-class advertising agency to ignite the re-branding of the organization. • Created or conceived and analyzed marketing and public relations campaigns and ticket sales trends following the NY Season. • Cultivated relationships with professional organizations, including Ivy, Harvard Business School Club NY, Airbnb, and Open House NY to continue to introduce new audiences to the organization. • Enhanced ticket sales by generating media around the yearly season at Lincoln Center and international and national tours. • Wrote and disseminated electronic email newsletters for the organization.

EDUCATION

N/A

California State University, Fullerton

Bachelor's degree

SKILLS

NewslettersNew MediaPress ReleasesDigital MediaEditorialSocial MediaContent DevelopmentSocial Media MarketingPublicitySocial NetworkingPublic RelationsInternal CommunicationsMedia RelationsStrategic CommunicationsBloggingCorporate CommunicationsMarketingSpeech WritingContent StrategyMarketing StrategyWeb ContentCopywritingJournalismCrisis CommunicationsMarketing CommunicationsFacebookEditingMessage Development

ABOUT LISA LABRADO

I am a passionate Communications and Public Relations Executive with a drive to spearhead…

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Lisa Labrado — Director of Marketing and Public Relations Director of Public Relations at Paul Taylor Dance Company in Brooklyn, NY, US | Unifers