Lisa Labrado
Director of Marketing and Public Relations Director of Public Relations @Paul Taylor Dance Company
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WORK HISTORY
Director of Marketing and Public Relations Director of Public Relations @Paul Taylor Dance Company
New York, NY, US
Optimized all integrated marketing, public relations, and social media campaigns for the Artistic Director, the Foundation, Paul Taylor American Modern Dance, the main Company, Taylor 2, and The Taylor School. Designed marketing policies and communicated those policies to the entire organization. Supported Organization and Board retreats to create the organization\'s strategic planning and execute the communications portion of the plan. • Supervised best-in-class advertising agency to ignite the re-branding of the organization. • Created or conceived and analyzed marketing and public relations campaigns and ticket sales trends following the NY Season. • Cultivated relationships with professional organizations, including Ivy, Harvard Business School Club NY, Airbnb, and Open House NY to continue to introduce new audiences to the organization. • Enhanced ticket sales by generating media around the yearly season at Lincoln Center and international and national tours. • Wrote and disseminated electronic email newsletters for the organization.
EDUCATION
California State University, Fullerton
Bachelor's degree
SKILLS
ABOUT LISA LABRADO
I am a passionate Communications and Public Relations Executive with a drive to spearhead…
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