Lisa Matile
Marketing Manager @Retina Group of Florida
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WORK HISTORY
Marketing Manager @Retina Group of Florida
FL, US
Lead integrated marketing campaigns across digital and traditional channels including TV, radio, print, OOH, paid social, SEM/SEO, and YouTube.Direct a six-figure annual marketing budget and oversee vendor/agency relationships for digital and media buys.Drive data-informed strategies; manage KPI dashboards and quarterly reviews that guide executive decision-making.Implement brand guidelines and internal staff training to ensure consistent, professional, and warm brand voice across 23 locations.Manage a digital rebrand including a website revamp, YouTube channel rebuild, and social content strategy.Achieve major growth milestones: Meta engagement +450%, LinkedIn engagement +25% in 30 days.Leverage AI-powered tools daily for trend analysis, content creation, and marketing automation.Lead three Physician Liaisons; oversee hiring, training, performance reviews, and referral-tracking processes.Collaborate with local media; develop community-focused print ads featuring local physicians and secure earned media on ABC affiliate stations.
EDUCATION
Western Technical College - Company
Associate of Science - AS, Paralegal
Viterbo University
Servant Leadership Certificate
Viterbo University
Bachelor's degree, Organizational Management
ABOUT LISA MATILE
I believe the strongest brands are built on trust, experience, and human connection not…
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