Lisa Gutierrez Kaufmann
Vice President, Corporate Marketing and Communications @Baylor Genetics
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WORK HISTORY
Vice President, Corporate Marketing and Communications @Baylor Genetics
San Diego, CA, US
EDUCATION
California State University, Fresno
Bachelor of Science - BS, Interdisciplinary Studies, Business
Università Bocconi
Executive MBA, International Marketing
ABOUT LISA GUTIERREZ KAUFMANN
Strategic marketing leader with deep experience across life science, diagnostics, and pharma; Defines building + scaling brand, communications, digital, social in omnichannel strategies, laddering to corporate imperatives - bridging best practices in platform, content, community,+ governance into a unified, scalable, measurable marketing vision to execution.Key contributions include developing + executing paid, earned/influencer,+ owned initiatives that amplify relevant messaging across target audiences - institutes, academia, HCP, patient, KOL,+ internal. Resulting in stronger share of voice, improved audience sentiment,+ measurable business impact while navigating legal + medical compliance requirements.Brand and Customer Experience- Designs + leads enterprise strategies to elevate brand + product visibility through omnichannel comms, digital, social programs + best in breed MarTech + AdTech.Paid Media, Earned/Influencer,+ Owned Omnichannel Campaigns- Develops integrated campaigns leveraging paid media, influencer strategies,+ content tactics. Aligns with med-legal frameworks + brand safety guidelines.Web + Social Ecosystem Leadership- Shepherds digital ecosystem modernization + content governance across global domains- Partners cross functionally to deliver digital platforms that support + scale storytelling, accessibility,+ analytics.Communications/PR, Social Media + Community Management- Evangelizes internal advocacy + ambassador programs that empower stakeholders to steward + exponentialize brand values + scientific leadership- Integrates comms, social media listening + crisis management workflows that monitor brand/product health, support safety + cultivate responsive, values-aligned conversations.Performance Measurement- Shepherds best practices + excellence in KPIs, dashboards,+ attribution models across digital, social resources + investments- Uses performance data + insights to optimize campaign tactics + investment. Supports executive leadership in QBR, Investor,+ other reporting- Develops commercial, digital, social media governance models to support brand consistency + mitigate risk - stays nimble with region, business unit,+ division needs.Team + Agency Leadership- Hires + inspires top talent, activating agency partners, laddering to the organizational remit- Champions mentorship + cross-functional collaboration to foster high-performing + agile teams.A change agent for digital maturity, technology, compliance fluency,+ business impact - committed to science, innovation,+ results.
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