Lisa G.
Director, Marketing @Acuity Insights
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WORK HISTORY
Director, Marketing @Acuity Insights
EDUCATION
University of Calgary
B. Comm
ABOUT LISA G.
Senior customer success and marketing leader with 15+ years of experience leading integrated marketing campaigns that drive business growth, customer retention and loyalty. Diverse career experiences in customer success, demand generation, marketing and data analytics has unleashed a strong ability to identify and capture opportunities, nurture customer relationships and maximize retention. Proven leader with a passion for building and coaching global teams, consistently building strong cultures of high performance and belonging. Experienced in strategies that deliver value to customers and unlock growth, including- Integrated marketing campaigns and programs to engage clients and expand revenue growth- ABM and segmented lifecycle marketing programs to identify upsell and cross-sell opportunities- Launch of new products through cross-functional collaboration- Customer advocacy programs such as customer stories, online community and loyalty programs- Customer education and enablement programs to increase product adoption and retentionSPECIALTIES: marketing strategy | customer marketing | customer success | digitally-led customer experiences | lifecycle marketing | upsell & cross-sell revenue growth | demand generation | customer community | customer advocacy | campaign and program strategy | ABM | field marketing | product marketing | account management | people leadershipTECHNOLOGIES: Salesforce | Gainsight | Google Analytics | Mailchimp | Marketo | ReferenceEdge | G2 | Trust Radius | LinkedIn Sales Navigator | Slack | Asana | JIRA | Confluence | Office360 | Google Workspace
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