Lisa Catchpole
National Key Account Manager @Mark Anthony Group
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WORK HISTORY
National Key Account Manager @Mark Anthony Group
CA
Presently I am a National Account Manager at Mark Anthony Wine & Spirits, where I orchestrate and implement short-term and long-term strategic performance objectives and brand development initiatives by communicating with customers. I acquire potential customers and enhance business with existing clients by performing pitches and negotiations. I identify and allocate all the available resources to achieve plan targets, monitor performance against plan, and take corrective measures. I collaborate with all divisions of the organization to achieve sales targets and meet supplier deliverable\'s in national accounts. I formulate and mange national customer and supplier budgets within Mark Anthony. I ensure maximum compliance to all regional rules and regulations for smooth workflow. I assess and meet diversified needs of the customers by conceptualizing national sales programs, while performing quarterly business reviews with all customers. I foster lucrative working relationships with clients and key stakeholders at multiple levels to build positive rapport of the company and ensure repeat business.The following are highlights of the value I brought to Mark Anthony Wine & Spirits: I played an integral role in the launch of White Claw through multiple listing and brand activation partnerships in the NKA channel, contributing to 5M cases year 1,#1 RTD brand launch in Canada. Manage +$3 million annual brand building budget, monitor expenditures and trends, and develop annual brand programming within partnership groups to maximize sales growth. I efficiently manage multiple partnerships with top restaurant groups in Canada and the US.
EDUCATION
Durham College
Advertising & Marketing Communications Diploma
SKILLS
ABOUT LISA CATCHPOLE
Through aiding Mark Anthony Brands and Amsterdam Brewery in achieving and exceeding sales targets, I have developed my career in Sales Development and Account Management. Ignited by a desire to drive businesses forward in this fast-paced environment, I have a track record of success developing and implementing B2C & B2B sales strategies that significantly improve businesses revenues and profitability.This is what I am passionate about. My talents in account management, strategic planning, and marketing management will strengthen your business. Further, I am well-versed in limiting risks, creating multifaceted teams, and establishing strategies for optimizing internal operations and financial returns. I can manage your client relationships and partnership opportunities, all while helping you to acquire new customers through researching and capitalizing on business.I possess a strong background in penetrating new category markets, acquiring potential customers, generating new sales leads, and successfully launching innovative products. I am tenacious in building new business, securing customer loyalty, and forging strong relationships with external business customers and partners.I am eager to accept new challenges and opportunities by utilizing strong problem-solving skills, and organizational and project coordination skills.While surpassing organizational targets and sales quotas, my passion for delivering service that goes beyond company expectations has increased for creating a win-win scenario for everyone involved.Please feel free to contact me at c••••••••@gmail.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances.
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