Lisa Brock

Digital Marketing Manager @AG Jeans

Los Angeles County, CA, US

Manage end-to-end development and implementation of eMail and SMS campaigns in alignment with overarching ecommerce marketing strategies• Execute efficient segmentation practices to maximize campaign effectiveness and achieve forecast goals• Optimize CRM Key Performance Indicators (KPIs) while upholding AG Jeans’ brand vision and storytelling initiatives• Demonstrate proficiency in diagnosing and resolving deliverability concerns, ensuring maximum campaign effectiveness and audience reach• Oversee management of acquisition initiatives, encompassing the orchestration of paid digital campaigns across diverse channels such as Google, Meta, and other key platforms• Maintain budget file to to align efficiency targets, forecasting and optimize spend allocation for maximum ROI• Maintain up-to-date knowledge of industry best practices, tools, and metrics to stay ahead of evolving trends• Foster positive relationships with internal teams and external vendors/agencies to ensure timely campaign delivery and effective resource management• Establish a high level of trust and credibility, driving effective collaboration and alignment across cross-functional teams

California State University-Fullerton

Business Administration and Management, General

The Art Institute of California-Orange County

Fashion Marketing & Management

Saddleback College

Associate of Arts (A.A.)

UCSC Silicon Valley Extension

Business/Commerce, General