Lisa Brock
Digital Marketing Manager @AG Jeans
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @AG Jeans
Los Angeles County, CA, US
Manage end-to-end development and implementation of eMail and SMS campaigns in alignment with overarching ecommerce marketing strategies• Execute efficient segmentation practices to maximize campaign effectiveness and achieve forecast goals• Optimize CRM Key Performance Indicators (KPIs) while upholding AG Jeans’ brand vision and storytelling initiatives• Demonstrate proficiency in diagnosing and resolving deliverability concerns, ensuring maximum campaign effectiveness and audience reach• Oversee management of acquisition initiatives, encompassing the orchestration of paid digital campaigns across diverse channels such as Google, Meta, and other key platforms• Maintain budget file to to align efficiency targets, forecasting and optimize spend allocation for maximum ROI• Maintain up-to-date knowledge of industry best practices, tools, and metrics to stay ahead of evolving trends• Foster positive relationships with internal teams and external vendors/agencies to ensure timely campaign delivery and effective resource management• Establish a high level of trust and credibility, driving effective collaboration and alignment across cross-functional teams
EDUCATION
California State University-Fullerton
Business Administration and Management, General
The Art Institute of California-Orange County
Fashion Marketing & Management
Saddleback College
Associate of Arts (A.A.)
UCSC Silicon Valley Extension
Business/Commerce, General
SKILLS
ABOUT LISA BROCK
With a zest for life and a commitment to thriving rather than just surviving, I echo Maya…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.