Lisa Boughton

Marketing Manager @easy software

EASY Software is one of the leading developers and software manufacturers for digitising and automating business processes. The position of the Marketing Manager at the UK subsidiary is promote a business, product, or service and make sure that the company is communicating the right messaging to attract prospective customers and retain existing ones.<>• Implementing and planning marketing activities to achievecompany goals• Overseeing the company’s attendance at events, such as trade shows,conferences, and festivals• Managing and recording webinars and demonstrations• Coordinating marketing activities across many different business functions• Managing paid search and social activities (LinkedIn, Facebook, Google Ads)• Responsible for all lead generating activities• Creating professional marketing visuals for social posts, event panels, featuredcontent and paid advertising• Responsible for all digital marketing activities• Creating research driven content• Creating and sending marketing emails to existing leads and customers• Managing an annual budget• Meeting targets set by the Director