Lisa Baker
Head of Experience Design and Sustainability @Mima Certified B Corp
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WORK HISTORY
Head of Experience Design and Sustainability @Mima Certified B Corp
As Head of Experience Design and Sustainability, I lead initiatives that blend service design with sustainability to create impactful, human-centred solutions. By applying human factors, design thinking, and sustainable practices, I help organisations reimagine and optimise services for lasting success, whether in passenger services, outdoor spaces, visitor centres, museums, stations, or airports. My work ensures that these services and spaces are not only easy and delightful to use but also inclusive, accessible, and operationally efficient, with a positive impact on the environment. By supporting long-term business goals and the triple bottom line, focusing on people, planet, and profit, I help organisations deliver sustainable value across both public and private sectors.
EDUCATION
Rhodes University
B.Sc(Hons), Human Kinetics and Ergonomics
Loughborough University
M.Sc Human Factors (Distinction)
Rhodes University
B.Sc Zoology
SKILLS
ABOUT LISA BAKER
Using design thinking and human factors, I help businesses de-risk their products and services, drive strategic initiatives, enhance customer delight, and optimise back-of-house operations. I thrive on zooming out to take a macro view of complex systems and then deep-diving into specific areas to uncover opportunities for impact.Born and raised in Zimbabwe and having travelled extensively across six continents, I bring a global perspective to my work in helping organisations navigate business transformation and strategic planning initiatives.As Head of Experience Design at Mima, I lead the creation of inclusive, end-to-end experiences across transport, culture and heritage, and healthcare. In my dual role as Head of Sustainability, I manage our B Impact Assessment, which was integral to Mima becoming B Corp certified in July 2024. My focus is on continually improving our practices and delivering sustainable, impactful solutions for our clients. With over 18 years of expertise in human-centred design, I specialise in integrating sustainability principles and innovative strategies to address complex challenges for government and private sector clients.I’m driven by creativity, imagination, and an unwavering curiosity about people and our planet.
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