Linzi McGuire
Head of Marketing and Communications @Avidity
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WORK HISTORY
Head of Marketing and Communications @Avidity
Responsible for managing the marketing team to support the business across three areas: internal colleague communications and engagement, lead generation, and support to convert leads into business. I work for the parent brand of a Group of sales and marketing agencies selling B2B services and software. Avidity is the parent company for a group of sales and marketing agencies that help brands sell more.Helping brands sell more requires constant evolution as consumers, customers, sectors and channels change. Avidity services span field marketing, data and digital products, experiential and consultancy, delivered through the agencies McCurrach, Standout, Thumbprint, Wave and Sellex respectively. The agencies within Avidity Group partner with brands across multiple sectors, including FMCG Retail, Away from Home, Technology, Consumer Electronics, and Financial ServicesMy specialisms in this role include marketing strategy, digital marketing, product launches, rebranding exercises incl website launch, project management, and design.
EDUCATION
University of Strathclyde
BA (Hons), Marketing
SKILLS
ABOUT LINZI MCGUIRE
I am experienced in Marketing across UK and European regions in both consumer goods and…
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