Linzi McGuire

Head of Marketing and Communications @Avidity

Glasgow, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2021 — Present

Head of Marketing and Communications @Avidity

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Responsible for managing the marketing team to support the business across three areas: internal colleague communications and engagement, lead generation, and support to convert leads into business. I work for the parent brand of a Group of sales and marketing agencies selling B2B services and software. Avidity is the parent company for a group of sales and marketing agencies that help brands sell more.Helping brands sell more requires constant evolution as consumers, customers, sectors and channels change. Avidity services span field marketing, data and digital products, experiential and consultancy, delivered through the agencies McCurrach, Standout, Thumbprint, Wave and Sellex respectively. The agencies within Avidity Group partner with brands across multiple sectors, including FMCG Retail, Away from Home, Technology, Consumer Electronics, and Financial ServicesMy specialisms in this role include marketing strategy, digital marketing, product launches, rebranding exercises incl website launch, project management, and design.

EDUCATION

2005 — 2009

University of Strathclyde

BA (Hons), Marketing

SKILLS

Online BrandingGlobal StrategyProduct MarketingAnalyticsInternal CommunicationsBrand AwarenessProofreadingSocial MediaCreative WritingOnline MarketingExcelPress ReleasesWordEvent PlanningCoordinating EventsProduct LaunchMarketing ManagementMarketing MaterialsEmail MarketingMarketing CommunicationsProject ManagementCorporate EventsMicrosoft OfficeAgency Relationship ManagementEvent ManagementTwitterDirect MarketingSales SupportCorporate CommunicationsSales OperationsCustomer SatisfactionCustomer EngagementIndesignVisioNewslettersInternational Project ManagementNewsletter ProductionIntegrated MarketingDigital MarketingBusiness Travel

ABOUT LINZI MCGUIRE

I am experienced in Marketing across UK and European regions in both consumer goods and…

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Linzi McGuire — Head of Marketing and Communications at Avidity in Glasgow, GB | Unifers