Linnea Piket
Head of Marketing @Next Millennium Media
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WORK HISTORY
Head of Marketing @Next Millennium Media
NY, US
I drive all aspects of the company’s marketing strategy, positioning it as a leader in AdTech for advertisers and publishers. I lead initiatives to enhance brand presence, generate demand, and optimize marketing performance to meet business objectives.Key Contributions:• Strategic Branding & Messaging: Develop and execute a cohesive brand and messaging strategy that positions Next Millennium as a standout player in a competitive AdTech landscape, ensuring consistency across all channels and communications.• SEO & Digital Marketing Leadership: Spearhead data-driven SEO initiatives and digital campaigns to significantly boost visibility, audience engagement, and website traffic.• Content Creation & Storytelling: Deliver high-impact content for blogs, email campaigns, websites, and social media, focusing on storytelling that engages audiences and drives lead generation.• Performance Optimization: Established KPIs, analyzed industry trends, and implemented performance-driven marketing strategies, achieving measurable success across PR, advertising, and digital marketing efforts.• Technology Enablement: Streamlined the marketing tech stack, including leveraging tools like HubSpot, to improve campaign execution, reporting, and scalability.Skills:Strategic Marketing Management | AdTech | Demand Generation | SEO | HubSpot | Branding & Identity | Content Development | PR Strategy | Marketing Technology
ABOUT LINNEA PIKET
Dynamic global marketing executive with 15+ years of experience transforming tech companies into market leaders. I specialize in full-stack marketing, including demand generation, brand building, product marketing, and category creation, driving measurable growth for technology organizations.I’ve successfully scaled marketing teams, optimized tech stacks, and developed revenue-focused strategies that deliver results. Whether leading rebrands, crafting GTM strategies, or building organic growth engines, I focus on aligning marketing initiatives with business objectives to accelerate pipeline and revenue.Highlights of My Expertise:⇢ Strategic Leadership: Proven ability to build scalable marketing organizations, lead cross-functional teams, and foster partnerships that drive results.⇢ Revenue Growth: Designed and executed full-funnel demand generation strategies leveraging ABM, SEO, digital ads, and partner marketing to grow pipeline and improve ROI.⇢ Brand Excellence: Led 5+ successful rebrands, building category leadership and elevating brand perception.⇢ Product Marketing: Developed messaging frameworks, sales enablement materials, pricing strategies, and thought leadership campaigns tailored to diverse audiences.⇢ Global Experience: Extensive experience in targeting markets across the U.S, EMEA, and APAC, driving growth through culturally relevant strategies.What I Bring to the Table: Visionary marketer with a track record of category creation and business transformation. Skilled in leveraging advanced marketing tools, including HubSpot, Salesforce, Outreach, and analytics platforms, to optimize decision-making and campaign performance. Passionate about fostering collaborative environments and mentoring teams to achieve their best work. Let’s Connect!
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