Lingjiao Mo
Growth Marketing Manager (Paid Programmatic) @SurveyMonkey
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WORK HISTORY
Growth Marketing Manager (Paid Programmatic) @SurveyMonkey
Toronto, ON, CA
EDUCATION
Northwestern University
Master’s Degree, Medill School of Journalism, Business Journalism
Baruch College
Zicklin School of Business, MS in Marketing Analytics
Northwestern University - Kellogg School of Management
Non-degree elective MBA courses
SKILLS
ABOUT LINGJIAO MO
I am an experienced digital marketer who was once a journalist, the binding factor across my career being my curiosity for data. Storytelling is my biggest asset. In the past 5 years, my job has been to help my clients understand their multimillion-dollar marketing campaign data in a way that is insightful and approachable. I believe an analytical thinker should go beyond data and technology to understand the customers and tap into the emotional connections. After all, an order sold is a story told. I am enthusiastic to help businesses learn about themselves, their audiences, leads and competitors, with my journalistic instinct, analytical mindset, and deep understanding of the business world.A former business reporter, I covered China for 7 years with a focus on the financial markets.Technical Skills:Data Visualization: Looker, TableauAnalytical tools: Google Analytics, advanced Excel (Pivot Table, VLOOKUP, VBA, Macro, Power Query)DSP: MediaMath, Google Display & Video 360 (DBM), The Trade Desk, Xandr Invest (AppNexus DSP), Adelphic, Amazon DSP, Facebook Business ManagerSEM Platforms: Google Ads, Bing Ads, Marin Software
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