Ling K.

Product & Marketing Consultant @Hook Creative Uk

Maidenhead, GB

Worked for new start-up companies and market-leading global businesses. Utilised widespread knowledge of 7Ps, product management, online/offline marketing activities and PR to reach business targets with agreed KPIs. Collaborated with Business Development, R&D teams and MD to enhance the product innovation and delivered of fully integrated BTL marketing e.g. exhibitions, lead generation, conference, networking events and digital campaigns. Managed the full product life cycle; product launches, product enhancements, engineering development, pricing, training, variants and end of life. Executed products roadmap and go-to-market strategy. Evaluated customer research, market conditions and competitor data Collaborated with R&D and sales teams to plan out yearly product pipeline and life cycle Executed email automation, lead generation, SEO, SMS, social media and e-commerce strategy. Conceptualised, produced and expedited newsletters Proactively drove, prepared and wrote contents for marketing materials, pitch decks, product reviews, editorials, case study and sales tools, ensure content clearly articulates value to clients and prospects Maintained websites contents and created digital campaign landing pages Optimised a mobile-friendly site; developed and updated website & social media contents; built up e-commerce platforms. Provided marketing consultancy for specific campaigns and liaised with an outsourcing PR agency Executed new product launch events, exhibitions, conference, tradeshows and networking events Co-worked with portal websites to run promotions and generated leads and increase brand awareness Maintained media relations and distribute press release

Tainan University of Technology

Associate's degree

Yuan-Ze University

Bachelor's degree

Brunel University London

Master's degree