Lindsey S.

Marketing Manager @IKA – Laboratory, Analytical and Process Technology

Wilmington, NC, US

I manage daily marketing activities for IKA North America and contribute to the creation, development, and implementation of long-term marketing strategies for our Laboratory, Analytical, and Process Divisions. My responsibilities include:• Selecting, executing, measuring, and optimizing the performance of monthly and quarterly marketing campaigns based on ROI and KPI goals• Consistently increasing online revenue through SEO, Google Ads, and analytics research• Achieving a steady growth in online revenue:$2.2 million in 2023,$1.975 million in 2022, and $1.926 million in 2021• Demonstrating proficiency in platforms such as Amazon Seller, Google Ads, Bing Ads, Constant Contacts, Facebook, Instagram, Twitter, and Adobe• Defining, executing, and tracking social media insights• Compiling reports by gathering, consolidating, and summarizing necessary information, graphs, and presentations as assigned• Organizing and providing logistical support for trade shows and events, including messaging for exhibits, sponsorships, and identifying potential speaking or outreach opportunities to enhance IKA’s brand and maximize event presence• Creating a variety of marketing materials (flyers, brochures, etc.) by collaborating with graphic designers to format content and graphics, and arranging timely printing• Taking overall responsibility for brand management and corporate identity• Overseeing the company’s marketing budget• Maintaining effective communication to ensure all relevant company functions are informed of marketing objectives• Working closely with design agencies and assisting with new product launches at headquarters• Presenting reports, analysis findings, and recommendations to the senior management team• Maintaining and updating product-specific content via social media channels, the website, and distributor channels• Coordinating marketing campaigns with sales activities• Creating and managing email marketing campaigns and measuring results

University of North Carolina Wilmington

Bachelor’s Degree, Communication Studies - Public Relations

University of North Carolina Wilmington

Bachelor’s Degree, Marketing