Lindsay Kelson

Senior Marketing Manager @Autoglym

Letchworth, GB

I lead UK brand strategy, communications, and integrated campaigns to drive relevance, engagement, and commercial results, having previously managed the EMEA distributor and retail marketing strategy- Develop and deliver integrated campaign plans across PR, digital, social, and influencer channels to drive awareness, engagement, and conversion- Oversee UK social strategy and content, ensuring consistency and impact across all platforms- Create compelling retail activation content and toolkits to support listings and drive sell-out- Use market and consumer insight (GfK, brand tracking) to inform brand, campaign, and channel strategies- Partner with Product and Commercial teams to deliver clear, compelling NPD launches from concept to shelf- Manage PR, creative, and digital agencies to ensure alignment, quality, and ROI- Lead content strategy and production, including photo and video shoots, to deliver engaging, on-brand assets- Recruit, mentor, and develop the marketing team to deliver high-performing, insight-led campaigns- Manage annual marketing budget, tracking effectiveness and optimising spend to maximise impact- Delivered +21% increase in unprompted awareness and +20% uplift in Share of Voice- Drove digital transformation through richer content, social strategy, and influencer engagement (+150% reach,+165% engagement YOY)- Directed successful NPD launches and UK brand & communications strategy, ensuring consistency across all touchpoints- Managed agencies, budget, and team to deliver high-impact campaigns aligned with business goals.

Liverpool John Moores University

BA (Hons)), Modern Language Studies