Lindsay Wuest

Marketing Manager @CALI Floors

San Diego County, CA, US

Develop and lead successful marketing strategy for new product launches across B2B and B2C segments, coordinating marketing stages, research, and go-to-market strategies.• Project manages requests for marketing from sales channels, product development, web development, and Big Box retailers to identify and execute marketing initiatives to support business goals.• Conducts market research on the buying journey, and introduces marketing and PR ideas.• Maintains and ensures brand identity, voice, and messaging throughout all marketing materials.• Facilitates communication between product, sales, leadership, and operations to ensure seamless collaboration and alignment.Including reporting on KPIs.• Manages promotion planning and content calendar, including design, copy, and implementation for PPC, organic, email, and website updates.• Manages email marketing planning and initiatives for a database of over 1M contacts, including sales support, promotions, content, and lead nurture programs using Marketo.• Manages $300K print advertising budget, tracking and designing strategy to optimize ROI.• Trained and onboarded new marketing team members.

San Francisco State University

Bachelor of Arts (B.A.), Communications

Canyon Crest Academy

High School Diploma