Lindsay Willard
Creative Director @Lending Science Dm
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WORK HISTORY
Creative Director @Lending Science Dm
Combined creative leadership with a data-driven, strategic approach, in the fintech, lending, and insurance sectors. This role is responsible for overseeing creative operations and marketing strategy, ensuring all creative outputs align with business goals and are optimized for performance. Developed and executed creative strategies for all marketing and brand initiatives across multiple channels, such as digital, print, direct mail, and industry events. Ensured brand consistency and integrity across all creative materials and marketing channels. Oversaw the entire creative process, from initial concept development and brainstorming to final production and delivery. Leveraged data science and marketing analytics to guide creative decisions and optimize campaign performance. Monitored and measured the effectiveness of all creative campaigns using key performance indicators (KPIs). Collaborated with cross-functional teams (sales, product, analytics) and senior leadership to ensure cohesive and integrated marketing efforts.
EDUCATION
Syracuse University
Bachelor of Fine Arts (BFA)
SKILLS
ABOUT LINDSAY WILLARD
A creative director with over 20 years of design expertise in financial services, event…
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