Lindsay Pieters

Marketing Director @Experience Waterloo

Waterloo, IA, US

Oversees the marketing, communications and creative of Experience Waterloo. Maintains the brand identity, develops and designs marketing materials, manages public relations, and oversees the annual marketing budget. Principal Duties and Responsibilities-Maintains Experience Waterloo’s overall brand identity and messaging-Oversees the development and design of internal and external marketing materials for Experience Waterloo’s and its cooperative partners, including the annual visitors guide-Assists team members through the development and design of advertising, sales presentations, and other materials for each specific market-Responsible for oversight of Experience Waterloo’s digital presence, including website, social media, and email communications-Manages Experience Waterloo’s public relations and cultivates relationships with area tourism partners, travel writers, and members of the media-Coordinates and works with Experience Waterloo’s community partners on special projects and the development of cooperative marketing strategies.

Drake University

B.A