Lindsay Kaled
Director, Marketing & Digital Media @Catholic Medical Center
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WORK HISTORY
Director, Marketing & Digital Media @Catholic Medical Center
Manchester, NH, US
Responsible for developing and executing comprehensive marketing strategies that combine various promotional channels and tactics to create a cohesive and unified marketing approach that CMC\'s overall brand, engage our audience, and drive growth- Marketing Strategy: develop and implement comprehensive marketing strategies tailored to the organization\'s goals and objectives- Brand Management: oversee healthcare brand management and ensure consistent messaging across all marketing materials and platforms, reinforcing the organization\'s commitment to its mission, vision and values- Individual Service Line Campaigns: Working with service line leaders, plan and execute specific marketing campaigns, using an integrated approach to reach patients, referring providers, and stakeholders- Content Development: Lead the creation of healthcare-relation content, including blog posts, articles, and social posts, to position CMC and it\'s medical staff as an industry thought leader- Healthcare Partnerships: Establish and nurture relationships with healthcare professionals, institutions, and industry partners to enhance collaborative partnerships and relationships- Data-Driven Insights: Leverage date analytics to measure the effectiveness of marketing initiatives, optimizing strategies for maximizing impact- Budget Management: efficiently allocate and manage the marketing budget to achieve strategic objective.
EDUCATION
Southern New Hampshire University
BA, Communications/Marketing
SKILLS
ABOUT LINDSAY KALED
At Catholic Medical Center, I lead our marketing efforts by blending strategic brand management with creative digital media campaigns. My goal is to unify our messaging, strengthen our connection with the community, and broaden our market presence. We’ve developed targeted campaigns for each service line that truly resonate with our audience, promoting growth and reinforcing our commitment to healthcare.With a strong background in communications strategy and marketing, I guide our organization through the complexities of the market, consistently meeting our key business goals. My focus on teamwork helps us handle multiple projects smoothly, all while driving forward our organizational objectives.
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