Lindsay Hennekey
Global Marketing Manager @OnLogic
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WORK HISTORY
Global Marketing Manager @OnLogic
South Burlington, VT, US
I generate inbound marketing traffic in North America and Europe for the existing product portfolio through management of the inbound lead generation team that spans partnership marketing, digital advertising, content marketing, PR, email, social, design and event marketing. By collaborating with product managers to identify new and existing products for campaigns each quarter and create marketing plans for those campaigns. Project manage the implementation of product marketing plans with my team, the design team and the ecommerce team. Through collaboration with Sales I gather customer intelligence on the efficacy of marketing tactics. Report on product marketing campaign performance and continuously modify, extend or sunset campaigns. Collaborate with the VP of Marketing to manage the selection and reporting of lead generation metrics as well as tracking expenses, ensuring the marketing budget is allocated for both short-term and long-term returns. Enable professional development for my team through open and honest feedback and development plans for employee growth and empowerment. Ensure we have sufficient resources to meet the skill-set demands of our projected growth - continuously building the dream team of marketers.
EDUCATION
Champlain College
Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services
Champlain College
Bachelor's degree, Business, Management, Marketing, and Related Support Services
ABOUT LINDSAY HENNEKEY
Program Management: Resourceful leader of people and process focused on meeting and beating challenges to achieve aggressive client and corporate goals; emphasizes data-driven decision making to facilitate cross-functional collaboration and high client satisfaction. Digital Advertising: Savvy marketer promoting industry best practices for SEO, Paid Search, Social Media and Display Advertising relevant to the client\'s budget, brand, audience and services.
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