Lindsay Rutherford

Marketing Manager @Roni

Charlotte, NC, US

As Project Manager for our complete website redesign, I led the transformation of our company’s digital presence, ensuring the new site aligned with our updated branding, improved user experience, and targeted messaging for key audiences. Alongside this initiative, I was honored to lead a full rebranding strategy, which included designing 20 new product specification brochures for both technical and general audiences, creating 20 updated quotation templates for the Sales department, and revamping our product manuals to include critical information that had been missing from previous versions—helping customers make better-informed purchasing decisions.In addition to written materials, I oversee all product photography and maintain a comprehensive visual database of outgoing equipment. This ensures consistency in reorders and provides quality imagery for marketing purposes. I also direct, film, and edit approximately five product demonstration videos weekly. These videos are used for customer training, uploaded to our website and YouTube channel, and featured in tradeshow visuals. I recently launched a quarterly Educational Video Series to simplify complex product information for customers, dealers, and prospects.I actively plan and coordinate the company’s presence at tradeshows, managing everything from booth design to promotional content. Internally, I organize team-building events to support a positive company culture and improve cross-department collaboration.My responsibilities also include producing engaging newsletters, managing social media campaigns, and regularly updating our websites while maintaining brand consistency. I write and design blog content as part of our content marketing strategy, complete with original graphics and calls-to-action that align with sales and engagement goals.

Clemson University

Bachelor of Arts (BA), Marketing Communications