Lindi Dimaio Holland
Marketing & Communications Director @Festival Management Group
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WORK HISTORY
Marketing & Communications Director @Festival Management Group
South Florida Garlic Fest Wellington Bacon & Bourbon Fest Delray Affair LagoonFest Taste of Wellington Cocktail Series Tacos & Tequila Wellington Wine Down Vodka Riot Wellington Hot Chili – Cool Wings • Develop/execute annual marketing plans for public relations and social media in support of festivals and events sales initiatives• Lead social media strategy content calendar to drive brand awareness and engagement with the goal of increasing ticket sales, engagement & brand loyalty• Monitor all social channels and engage with followers to build relationships, create advocacy, answer questions and resolve problems• Produce and art direct all video and photography for social media content and digital advertising• Negotiate & direct media & digital ad spend for all events• Establish relationships with key organizations, public figures, social media influencers, brand ambassadors and local media• Present Festival facts & excitement on LIVE TV - dressed in festival themed costumes• Pitch/secure local and regional media coverage• Draft and finalize all press releases, media alerts, radio scripts, Q & As, advertorials and other media-related materials• Develop Sponsorship Opportunities for a myriad of brands to reach their expected outcome & target audience• Develop marketing materials for sponsorship presentations and sales• Present and sell sponsorship opportunities to local and national clients• Manage and update marketing collateral across all departments• Evaluate and report marketing, public relations, and social media performance metrics monthly and annually• Collaborate with Executive Director and CFO on festival ideas, talent selection, advertising budget, and logistics• Manage marketing, public relations, and social media budget and invoices• Marketing Campaign Management for Old School Square
EDUCATION
University of North Florida
Bachelors degree, Public Relations, Advertising, and Applied Communication
The King's Academy
High School
ABOUT LINDI DIMAIO HOLLAND
As a marketing professional with a strong background in creative planning, I am uniquely positioned to excel as a dynamic marketing director. Currently, I am leading the marketing efforts for Lynora\'s pasta sauces and product line as the Product Director, working closely with the team to define product requirements, nurture the brand\'s vision, and align marketing strategies with overall business objectives. As Product Director, I oversee the entire product life cycle from ideation to launch, conducting research and analysis to identify market opportunities and consumer needs, and developing comprehensive product strategies that meet business goals. I also work cross-functionally with teams in design, and operations to ensure the product is developed, produced, and marketed effectively, delivering value to both the brand and its customers. In addition to product development, I am a firm believer in integrated marketing and strategic campaigns across all platforms, constantly staying ahead of the curve on branding and marketing trends in the digital space. As a modern marketer, I understand the importance of being a constant learner, and I pride myself on being able to wear multiple hats and handle various responsibilities. My strengths in content creation, campaign strategy and execution, project management, public relations, sponsorship creation, presentation, and product operations give me a well-rounded skillset to bring a fresh perspective and creativity to my clients\' marketing initiatives. I am dedicated to understanding my clients\' needs and translating them into empathetic and motivating work that not only builds their brand but also drives sales. If you\'re looking for a marketing director who is passionate about delivering impactful marketing strategies and creating unique and effective campaigns, then look no further. I am excited to leverage my expertise to help your business thrive in today\'s rapidly evolving marketing landscape. Specialties: project management, product design, content writing and creation, social media strategy and promotion, client satisfaction, public speaking, public relations, campaign strategy/execution & event activation
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