Linda Lieberman

Vice President, Channel Sales @Edgewell Personal Care

Andover, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2023 — Present

Vice President, Channel Sales @Edgewell Personal Care

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EDUCATION

N/A

Saint Joseph's University

Master of Business Administration (M.B.A.), Food Marketing

N/A

Penn State University

Bachelor's degree, Human Development and Family Studies, General

SKILLS

CategorizationSegmentationNielsenAc NielsenCustomer MarketingMarketing ResearchP&L ManagementIriCrmMerchandisingAnalyticsConsumer InsightStrategyIntegrated MarketingKey Account DevelopmentMarketingCustomer InsightNational AccountsGroceryTrade MarketingConsumer ProductsSpectraFmcgManagementBrand ManagementCross-Functional Team Leadership

ABOUT LINDA LIEBERMAN

Sales and Marketing consumer products executive with general manager leadership to profitably grow sales and shares of businesses, markets and brands. Results driven leader providing strategic vision, planning and hands-on execution that are grounded in consumer and shopper insights, product innovation and the development of holistic programs for Shoppers, Consumers and Customers. Recognized as an inspirational leader in coaching and developing people and teams.• DRIVE SHOPPER AND CONSUMER CENTRIC INNOVATION. Led the development of shopper and consumer insights to deliver game changing product and non-product innovation. Designed and delivered innovation at retail behind department and category reinventions for Target, Ahold USA and the Dollar and Club Channels. Launched 4 major product innovations behind $15M to $100M holistic marketing plans with all initiatives in market today.• LEAD STRATEGIC SALES AND SHARE GROWTH. Developed vision and plans to drive profitable sales and share growth across a variety of categories, businesses and organizational situations. Identified competitive advantages and aligned strategies to consistently deliver against Shopper, Consumer and Customer expectations. Successfully repositioned all aspects of a major brand behind a $20M budget to reverse declining results, deliver sustainable growth and designed a platform for other brands to expand their Shopper and Consumer experience.• BUILD TEAMS. Led teams of up to 45 with strong record for top talent retention and the identification and recruitment of star performers. Inspired and empowered teams to take ownership and accountability for results. Invested time in coaching to drive individual performance and team development to drive collaboration on shared vision, goals and strategies.

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Linda Lieberman — Vice President, Channel Sales at Edgewell Personal Care in Andover, MA, US | Unifers