Linda Fournier
Chief Marketing Officer @CCRM Fertility
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WORK HISTORY
Chief Marketing Officer @CCRM Fertility
Established a high-impact marketing and sales organization, driving double-digit patient acquisition growth through data-driven strategies, brand positioning, and advanced analytics. Lead a diverse team of 50+ professionals, reporting directly to the group president.• Accelerated revenue growth and EBITDA margins through data-driven performance marketing, optimizing high-growth channels, brand strategy, and marketing analytics - driving 13%+ YoY growth.• Directed go-to-market strategy for core business and 5+ acquisitions, unifying brands, enhancing patient experience, and scaling multi-channel acquisition.• Built and scaled a high-impact marketing center of excellence, reducing CAC and increasing new patient volumes through segmentation, MarTech optimization, and omnichannel campaign execution. Recruited and led a diverse, high-performance team across sales, analytics, social media, design, content, and call center.• Tripled ad conversions by integrating user-generated content, boosting engagement, authenticity, and consumer trust. Designed omnichannel campaigns leveraging paid media, SEO, content marketing, and call center to increase patient acquisition and brand awareness.• Expanded physician liaison team (15+), driving 20% YoY patient volume growth in representative markets by improving performance tracking, optimizing operations, and developing high-impact B2B collateral.• Led digital transformation initiatives, optimizing marketing tech stacks, enhancing CRM and CCaaS integration to improve lead flows and automation, and improving lead conversion rates.
EDUCATION
DePaul University - Charles H. Kellstadt Graduate School of Business
MBA
Gies College of Business - University of Illinois Urbana-Champaign
B.S.
SKILLS
ABOUT LINDA FOURNIER
Results-driven marketing executive with a track record of accelerating revenue growth…
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