Lina Rodriguez

Social Media Manager @Orchestra Miami

Miami, FL, US
MOBILE NUMBERS
+15•••••••82

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WORK HISTORY

Oct 2024 — Present

Social Media Manager @Orchestra Miami

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Miami, FL, US

Developed and executed a comprehensive social media strategy that increased brand visibility by 120%, growing social media engagement by 50% within the first 2 months. • Managed social media channels, including Instagram and Facebook creating tailored content that resonated with target demographics.• Optimized Facebook and Instagram paid ad campaigns, achieving an average 4x return on ad spend (ROAS) and driving a 35% increase in lead generation.Key Achievements:• Achieved a 20% growth in customer interactions via social media platforms, directly contributing to higher customer retention rates.• Increased Concerts & Event Ticket sales by 30% through running advertisement and social media campaigns.

EDUCATION

2013 — 2016

Penn State University

Communications, Advertising

SKILLS

Marketing CommunicationsFacebookBusiness StrategyPromotionsMicrosoft OfficeSalesSocial MediaOrganization SkillsEntertainmentProduct DesignAccount PlanningFocus GroupsMicrosoft WordMedia PlanningDigital MarketingMicrosoft PowerpointAccount ManagementStrategic PlanningSocial Media MarketingMedia BuyingMicrosoft ExcelStrategyAdvertisingStrategic CommunicationsSpssEvent PlanningMarket ResearchStrategic Brand PositioningBilingualAccountingResearch

ABOUT LINA RODRIGUEZ

Dynamic and results-oriented Social Media Manager with over 8 years of experience driving brand awareness, engagement, and revenue growth through strategic content development, community management, and data-driven campaigns. Expertise in leveraging social media platforms (Facebook, Instagram, LinkedIn, TikTok, Trade Desk, Pinterest, YouTube) to build brand presence, create viral content, and foster deep connections with target audiences. Proven track record in growing followers, boosting conversion rates, and increasing ROI through tailored social media strategies.Business Owner of DogMami

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