Lina Araujo Lasso
Events Marketing Specialist @Tecsys Inc.
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WORK HISTORY
Events Marketing Specialist @Tecsys Inc.
Montreal, QC, CA
EDUCATION
Universidad del Rosario
Strategic Marketing Managment
Universidad Icesi
Profesional en Mercadeo Internacional y Publicidad, International Marketing
The College of Saint Rose
Master of Business Administration - MBA
Algonquin College of Applied Arts and Technology
Graduate Certificate, Brand Management
ABOUT LINA ARAUJO LASSO
Strategic and results-driven marketing professional with extensive experience in leading strategic initiatives, trade show leadership, digital campaign management, and performance analysis. Founder and leader of a thriving community of members in Canada, focused on empowerment, connection, and inclusive events. Adept at developing and executing integrated marketing initiatives that drive brand awareness, engagement, and measurable results. Recognized for strong analytical capabilities, stakeholder collaboration, and project management expertise. Software Proficiency: HubSpot, Monday, Adobe Advertising Cloud, Facebook Ads Manager, Google Analytics, Asana, Microsoft Office Suite, Adobe Creative Suite, Mailchimp, SharePoint, Canva.
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