Lily Obrien
Marketing Manager @CROSBY MANAGEMENT TRAINING LTD
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @CROSBY MANAGEMENT TRAINING LTD
Strategically assess capabilities, resources, budget and planning of marketing at Crosby.Developing annual marketing plans aligning with a growing, and changing, organisation.Helping toward the Strategic Growth of the organisation through a range of different marketing operations.Implemented a CRM system to improve customer satisfaction.Wire-frame designed a new website, along with a new colour rescheme to represent the professional, yet modern approach.Created and implemented policies such as; Internal Comms Policy, Tone of Voice PolicyChampion branding, and standards for the organisation.Manage a Marketing Assistant/Apprentice
EDUCATION
JGA Group
Level 4, Marketing Executive
City of Wolverhampton College
Chemistry, Physics & Biology
Codsall Community High School
GCSE's
CROSBY MANAGEMENT TRAINING LTD
Level 3, Business Administration
Aston University
Bachelor's degree, Digital Marketing
ABOUT LILY OBRIEN
I started my career as an apprentice at 18 and now lead marketing at Crosby across eight delivery teams and 20+ apprenticeship standards. I turn employer needs into measurable demand, building campaigns, content and conversion journeys that result in cohort starts and long-term partnerships. What I work on:Demand generation for Apprenticeships & CIPD (paid + organic)Website UX/SEO and analytics (tracked in GA4), content and landing pagesCRM implementation & lead ops for smooth employer journeysBrand systems: Tone of Voice, internal comms and campaign governance Proof I deliver:Drove 50+ cohort starts through targeted campaigns and outreachLead marketing across 8 delivery teams, 6 industries, and 20+ standardsImplemented a CRM and wireframed a new website to modernise our funnel If you’re an HR/L&D leader exploring apprenticeships or CIPD pathways, let’s connect.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.