Lily Hesen

Digital Marketing Coordinator @Simmons Bank Arena

North Little Rock, AR, US

Manage the digital presence of Simmons Bank Arena by overseeing social media platforms, paid digital advertising, and website content. Create and execute targeted marketing campaigns through Meta Business, Google Ads, YouTube, and email blasts to a subscriber base of Design in-house signage, print advertisements for industry publications (Pollstar, IAVM, AY Magazine, AMP Magazine), and promotional materials for upcoming events. Coordinate with touring event marketing teams to implement giveaways, promotions, and local partnerships to expand outreach. Produce high-quality PowerPoint presentations and documents for promoters and agents, including Live Nation. Assist with backstage hospitality on event days to ensure smooth operations.Key Accomplishments:• Developed and executed digital marketing strategies that increased engagement and awareness for major events.• Managed and grew an email marketing program targeting a vast audience of subscribers and ticket holders.• Designed impactful print and digital advertising featured in industry publications.

Arkansas Governor's School

English Language Arts

Southern Arkansas University

Bachelor of Business Administration - BBA, Marketing