Annabelle Harries

Marketing Executive @The Just Finance Foundation

London, GB

Helped the organisation meet its 2025 recruitment targets over six months early by leading digital marketing efforts that significantly boosted lead generation and school engagement.Increased lead generation from 90 to 2,400+ in under a year, and grew school sign-ups from 60 to 100+ in less than 6 months through targeted campaigns and improved conversion strategies.Led a comprehensive SEO and digital strategy overhaul, moving a core keyword from beyond the top 100 into the top 15, improving backlink health, and driving stronger site impressions.Produced marketing materials supporting educational resources used by thousands of children, collaborating with internal financial education specialists and external stakeholders to ensure impact and relevance.Launched and optimised a values-driven lead nurture journey using automated email marketing, A/B content testing, and audience behaviour tracking to inform long-term strategy.Created and promoted high-quality digital content, including an environmental-themed financial education magazine, which attracted praise and demand from major investment firms and school networks.Delivered major improvements in brand visibility and audience engagement using data-led campaigns, social advertising, and consistent content refinement.